What’s on Tom Friedman’s mind these days? The best-selling author and acclaimed New York Times columnist is embracing the work of Dov Seidman, the author of How: Why How We Do Anything Means Everything in Business (and in Life) and founder of LRN. For Friedman, along with many business leaders, writers and thinkers, How is not just a transformative book, but a lens for seeing the world and making decisions in a completely different way: wired, interconnected, cooperative and transparent. Seidman argues that concepts like trust, reputation and culture have long been seen as nice “extras” or “perks,” but not central to the way business is conducted. “As a society,” he says, “we don’t associate doing the right thing with getting ahead.” Now, Seidman argues, doing things right in our public, private and professional lives is the most powerful way to “chart a course of enduring personal and organizational business achievement.”

On Dec 13, Tom Friedman brings Dov Seidman to the 92Y stage to talk about the thinking behind How and what it can mean in our lives and in our world. Having already shown us that the world is Hot, Flat and Crowded, Friedman talks with Seidman about how we need to change the way we behave in that hot, flat and crowded world.