The Mediabistro Circus: Visionaries and Provocateurs: Women in Media + Technology was held May 20 at 92YTribeca. The event included over a dozen women with important roles in the industry, such as: Susan Lyne, CEO of the Gilt Groupe; Alice Mckown, Executive Director of Marketing for Condé Nast Digital and Meredith Fisher, Digital Media Director for Diane von Furstenberg were just some of the speakers present.
The event was heavy on talk about social media. Befitting the discussion, the hashtag #mbcircus was used on Twitter for people live-tweeting and following along; you can review all those tweets here.
Fisher, from DVF, explained her companies procedures on social networks: “Anytime anyone writes a question [on Facebook], we respond within ten minutes,” she said. “Our fans appreciate the personal connection.”
Fisher also said that Diane has taken a very active role in promoting the company’s Twitter presence. “We do mix our Twitter feed between corporate and personal. Anytime Diane tweets, she initials it DVF. We never send out tweets assuming we’re someone else.”
View a complete set of photos and notes on Mediabistro’s Flickr page.
If your company or organization wants to rent the facilities at 92YTribeca for your own event, you can find all the information you need here.
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